Ceedee's Group

Corporate Social Responsibility


CSR Initiatives

Our corporate social responsibility revolves around two major components “Education for All” and “Improved Lifestyle Facilities for All Segments of the society”. D.Venkateswaran and D. Shanmugasundaram have also extended their business acumen in bringing about many corporate initiatives in giving back to the community.

Olirum Erodu Foundation is a Non-Governmental Organization (NGO), with 54 trustees, aspiring to Transform Erodu as the Best Place to Live and Work. Olirum Erodu Foundation has been working on 5 verticals in Erodu, namely:

portfolio img
Water Management

Secure the water bodies in and around Erodu, instill economic use of water; encourage Rain Water Harvesting structures at residences, commercial and industrial establishments.

portfolio img

Initiatives for the protection of environment from Air, Liquids, Solids, Electronics and Noise pollutions; Proliferating Tree Growth for an effective Green Cover.

portfolio img

Engaging with respective public bodies in Planning, Executing and Maintaining the City Infrastructure, including Parks, Bus Stations, Railway Stations, Roads, Pedestrian Paths, Public Conveniences, etc., for effective use of the public.

portfolio img

Work towards holistic education, through life skills, work skills, sports activities, school infrastructure and recognition of exemplary teachers.

portfolio img

Faclitate round the clock, affordable healthcare, engaging with the public and private hospitals. Instill preventive practices among the public.

Educational Institutions

In 1983, Ceedee’s Group’s founder, Late.Shri.C.Doraisamy(CD) was instrumental in instituting Kongu Polytechnic College (KPC), as part of the Kongu Vellalar Institute of Technology Trust (KVITT), to support the young students in and around Erode. In 1984, Kongu Engineering College(KEC) was introduced.

In 1989, Ceedee’s Group donated the C.D Memorial Library at KEC, to promote ‘Education for All’. Students and children from the surrounding areas greatly benefited out of this facility, which hosted books from India and other countries including subject related books and books covering wider subject areas. Today, it is the biggest and most facilitated library in the region.

Since 1992, D.Venkateswaran has played a leading role in the governance of the institutions functioning under the aegis of KVITT. In 1994, it went on to establish Kongu Arts and Science College and in 2001, it saw the establishment of Kongu National Matriculation School.

Environment sustainability has been the breath of the family. An evidence to this was the establishment Bio-digesters at all hostels of the institutions of KVITT, cutting short the use of LPG by one-third, coupled with Sewage Water Treatment at all the campuses. Since 2001, the campuses have been the home of sprawling Green Cover, maintained entirely with Treated Sewage, thereby, saving millions of litres of fresh water. Today, all the campuses put together, treat a little over 1.5 million litres of sewage water, every day, for use on campus.


Support for Entrepreneurship

In 2003, D.Venkateswaran led the establishment of India’s First, Technology Business Incubator (TBI) at KEC, with the support and guidance of Department of Science and Technology(DST), Government of India. By the year 2014, this incubator was adjudged as The Best TBI in the Country and was awarded by the President of India, His Excellency Sri Pranab Mukherjee.

Since 2016, D.Venkateswaran and D.Shanmugasundaram have been Life Members of Native Angel Network (NAN), Erode, fostering entrepreneurship with angel investments.

Support for Farmers

In July 2012, the group went on to initiate incorporation of Ulavan Producer Company Limited (UPCL), an organization to be owned by primary producers only. D.Venkateswaran leads as its Vice-Chairman. This venture was brought about to make “Agriculture A Sustainable Proposition” by Maximizing Revenue and Minimizing Cost of Production for the farmers. On the Agri Marketing front, the vision was to move beyond the physical limits of the market and stretch it to engage all prospective buyers located across the country and later, the world. It began offering Cleaned, Seggregated, De-stoned and Pre-weighed and Packed Turmeric in standard denominations, facilitating “Business at the Speed of Thought” in the words of Bill Gates. Cutting across the supply chain and eliminating cost addition without value addition, will facilitate consumers to get the best produce at the least price.

It is gratifying to note that government at the national level has instituted Electronic National Agricultural Market (e-NAM) much in line with Ulavan’s model. Since inception, Ulavan has been offering Grading services, in addition to Warehousing, Loans Against Negotiable Warehouse Receipts (NWRs) and Auctioning, at the will of the farm-producer. Ulavan continues its stride in interacting with the governments in defining Multiple Grade Standards, Segregation, Standardisation, Aggregation and e-Auctioning. Begun with 50 members, today its membership is beyond 2500 farm-producers and the count is growing by the day.

Ulavan Govecontinues its efforts in defining Multiple Grade Standards for all Agricultural Produce, so as to help the farm-producer in realizing the Value Produced by him/her, rather than just the Quantity. This alone will help the farmer to move up the value chain, encouraging him/her to alter the cultivation practices, adopt newer products and techniques and move towards an industry-like approach in sustainably reducing the cost of production, while enhancing quantity and value produced.